How Effective Is Your Website Performance?

To support the growth of your business, your website should perform at a high level. It must attract a growing number of quality visitors and engage them with compelling content describing your solutions. Most importantly, it must motivate buyers to take action and begin their journey. Does your website measure up?

Here are three key metrics you can use to quickly check the vital signs of your website.

1. Monthly Website Visitors:  Do you have enough of the right kind of buyers visiting your site each month?
2. Monthly Website Leads:  Does your site motivate visitors to provide contact information and drive sales leads?
3. Monthly Sales Opportunities:  Do a sufficient number of website leads convert to your sales opportunity pipeline?

Here is a simple calculator you can use to check these vital signs and measure the performance of your website. Just move the sliders to reflect your situation. The calculator will provide your conversion rates. Compare them with industry benchmarks or historical performance. Input your average sales value to calculate the potential sales contributed to your pipeline.

Do some of your vital signs need attention? Can your website be optimized to increase the value of your sales pipeline? After you model your website performance, request a free 30-minute Website HealthCheck to discuss your results with Virtual CMO.