Ready for Growth?
Implement Revenue Marketing
Virtual CMO, a strategic marketing coach, will assess your current marketing approach and build a Revenue Marketing Game Plan focused on demand generation. It’s a proven program that increases the marketing contribution to sales and maximizes your marketing ROI.
– Designed for business leaders, sales & marketing staff
– Includes strategic planning & campaign development
– Tailored for each client’s needs, business goals & budget
Find the gaps your marketing execution
Marketing ROI: Mind the Gaps
It’s not uncommon for a smaller business, or a company in its early stage of growth, to have marketing gaps. In fact, it’s to be expected. These companies rarely have a senior executive acting as a strategic marketing coach. Marketing is often delegated to someone hired to run programs versus setting strategy. Sometimes the owner runs marketing by himself or herself. It can be a smart way to get the most bang for the buck.
The problem comes when business leaders discover marketing is not driving as many sales opportunities as expected, The reason is simple. Somewhere there is a gap in their approach. It might be a problem with strategy, a problem with execution or both. Like any gameplan, marketing success is all about understanding the fundamentals and executing them with precision.
Here are 6 fundamentals you should be on top of to maximize your marketing effectiveness and efficiency. A gap in any one of these areas can make or break your marketing ROI. Check them out…
How A Strategic Marketing Coach
Can Maximize Your Marketing ROI
- Drive More Sales Opportunities
- Accelerate Your Sales Process
- Generate a 20X Return on Investment
- Build Market Awareness and Leadership
Are You Getting Full Value
from Your Marketing Investment …
Take a 5-Minute Self Assessment and Find Out.
How Does Your Marketing Stack Up?
These 5 Building Blocks Are Critical Success Factors
Built From the Bottom Up
- MESSAGING
Your messaging is the foundation for everything you do in marketing and determines whether your initiatives will succeed or fail. - WEBSITE
Your website is the cornerstone for every campaign. It must articulate your messaging and perform as an engine for demand generation. - CONTENT
A good content strategy facilitates and accelerates the buyer’s journey from awareness and consideration stages to the purchase decision. - DEMAND-GEN
Effective demand-gen campaigns are fueled by compelling targeted content and executed as a data-driven process to feed the funnel. - ANALYTICS
Analytics and KPIs are essential for managing continuous improvement and maximizing the return on your marketing investment.
You Have the Vision…
Let’s Build a Roadmap to Get You There
Implement the 5-Part Program of Simply Strategic Marketing:
1. Messaging: Attract and Resonate with Target Buyers
2. Website: Engage and Motivate Buyers to Take Action
3. Content: Accelerate the Buyer’s Decision-Making Process
4. Demand-Gen: Generate More Actionable Sales Opportunities
5. Analytics: Maximize Your Return on the Marketing Investment
In the end, we got a plan that is easy to follow and really well thought out. We have the confidence now that we can follow this plan and it will take us to the next level.
Jennifer Sparks
Co-founder of Assessment Generator
Take the 5 Minute Self-Assessment
It only takes a few minutes to identify your marketing gaps and the steps you can take to fix them. This interactive self-assessment will take you through a 15-point checklist covering 5 critical marketing success factors.
- Are you following best practices?
- Where do you have gaps?
- What is your marketing ROI?
- See how you score . . .
Then get a free follow-up session to interpret the results. Take the Assessment