Customer Acquisition: A Virtual CMO 30-Day Sprint
Goal: Quickly and efficiently develop a customer acquisition success plan. This highly focused program is facilitated by Virtual CMO during 4 weekly strategy sessions which include pre-work and follow-up actions. A 30-day sprint is an ideal method for aligning key business objectives with focused marketing strategies and execution. This program is a perfect way for executive leaders to understand and apply lean marketing principles to their business. The program follows a structured agenda that leads to a documented playbook that is ready for execution.
SESSION 1: Goals and Targets
- Business objectives
- Target market profile
- Buyer personas
- Competitive positioning
SESSION 2: Messaging Framework
- Value propositions
- Customer solutions
- Sales triggers
- Content strategy
SESSION 3: Inbound Marketing
- Website audit
- Traffic sources
- Lead conversion
- Tools and metrics
SESSION 4: Outbound Marketing
- LinkedIn outreach
- Email marketing
- Telemarketing
- Tools and metrics
FINAL DELIVERABLE: Customer Acquisition Playbook
Completed templates, worksheets, and recorded sessions documenting your customer acquisition game plan are formalized as an actionable playbook for use by anyone in your organization.
One Time Fee: $1500
To Learn more: BOOK A FREE EXPLORATORY MEETING