Inbound Marketing
A monthly service that provides inbound marketing support to your business by managing your company’s blog site and twitter feed. The service provides twelve hours of marketing services per month that can be used for any combination of designing, managing and creating content for your social media platforms. Typical output based on this allocation of hours is one weekly blog post (500-1,000 words per post) and daily twitter posts that will provide a continuous flow of fresh and authoritative content to grow your online community.
Outbound Marketing
A monthly service that provides outbound marketing support for programs that deliver authoritative content to a targeted online audience via online webinars and videos or to a face-to-face audience via ground seminars or lunch & learns. The service provides twelve hours of marketing services per month for any combination of designing, hosting and creating content for your online or offline events. Typical output based on this allocation of hours is one weekly webinar with cross promotion via email marketing and social media publications to generate quality leads for your business.
Content Development
A monthly service for developing marketing content for your website or marketing materials such as white papers, data sheets and customer case studies. The service provides twelve hours of marketing services per month for any combination of content development. Typical output based on this allocation of hours is four case studies or data sheets per month (each piece includes an input session and one revision cycle) or two white papers (1,000-1,500 words each) or 10 web pages (300-500 words each).
Resource Development
A monthly service for developing sales resources for your sales kit or partner portal such as competitive analyses, quotation tools, ROI calculators, prospect qualification guides and battle cards. The service provides twelve hours of marketing services per month for any combination of resource development. Typical output based on this allocation of hours is four competitive profiles or four battle cards per month or one major sales tool (e.g., ROI calculator or quotation builder).
Marketing Service Bureau
A monthly service that combines all of the above marketing services into a flexible on-demand marketing service bureau that conforms to the changing needs of your business. The service provides twelve hours of marketing services per month. Typical output based on this allocation of hours is based on the same estimates that are provided above for each of the stand-alone services.
If you would like additional information about any of the above services please use Contact form to ask a question or to schedule a free no-obligation consultation meeting.