Is 98% of Your Marketing Investment Being Wasted?
According to Marketing Sherpa and Sirius Decisions, 79% to 98% of marketing leads never translate into sales. Both numbers represent an unacceptable return on your marketing investment.
There is an easy way to find out if you have this problem. Just measure these 3 ratios:
- Your website visitor-to-lead conversion rate
- Your marketing-lead-to-sales-opportunity conversion rate
- Your opportunity-to-customer close rate
If any of these ratios are low, then your marketing efforts are less than fully effective.
Low sales and marketing conversion rates are a symptom of ineffective messaging that is failing to resonate with buyers and hindering the sales process.
Request a Messaging Impact Assessment (Free)
A free 1-hour session to assess your current messaging in terms of its impact on your buyers and your business
Purchase a 5 Hour Facilitated Messaging Development ($750)
A series of coaching sessions to guide your team through the development of your own irresistible messaging
Purchase Professional Messaging Platform Development ($2,500)
A turnkey program for developing an irresistible messaging platform for your business performed by Virtual CMO
A tailored plan to implement a high impact customer acquisition program based on your new messaging platform