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Ready for Growth?

Implement Revenue Marketing 

 

Virtual CMO, a strategic marketing coach, will assess your current marketing approach and build a Revenue Marketing Game Plan focused on demand generation. It’s a proven program that increases the marketing contribution to sales and maximizes your marketing ROI.

 – Designed for business leaders, sales & marketing staff
 – Includes strategic planning & campaign development
 – Tailored for each client’s needs, business goals & budget

Find the gaps your marketing execution

 

Marketing ROI: Mind the Gaps

It’s not uncommon for a smaller business, or a company in its early stage of growth, to have marketing gaps. In fact, it’s to be expected. These companies rarely have a senior executive acting as a strategic marketing coach. Marketing is often delegated to someone hired to run programs versus setting strategy.  Sometimes the owner runs marketing by himself or herself. It can be a smart way to get the most bang for the buck.

The problem comes when business leaders discover marketing is not driving as many sales opportunities as expected, The reason is simple. Somewhere there is a gap in their approach. It might be a problem with strategy, a problem with execution or both. Like any gameplan, marketing success is all about understanding the fundamentals and executing them with precision.

Here are 6 fundamentals you should be on top of to maximize your marketing effectiveness and efficiency. A gap in any one of these areas can make or break your marketing ROI. Check them out…

M

Messaging Gaps

Messaging Gaps

Is your value prop bulletproof? Without a winning value prop, you will be fighting a losing battle in the war to take mindshare from your competition. Learn More

W

Website Gaps

Website Gaps

Is your website your best sales rep? It should articulate your messaging flawlessly, guide visitors to conversion points and consistently generate sales leads. Learn More

C

Content Gaps

Content Gaps

Is your content compelling? Content should inspire buyers to learn more, motivate them to take action and inflluence their decision criteria.

D

Demand-Gen Gaps

Demand-Gen Gaps

Are your campaigns driving sales? Demand-generation campaigns should drive 20x the marketing investment. Learn More

A

Analytics Gaps

Analytics Gaps

Do you measure metrics that matter? Your KPIs should focus on continuous improvement of customer acquisition programs. Learn More

R

Resource Gaps

Resource Gaps

Do you invest in marketing wisely? Allocate budget and staff resources to get the highest return on your investment. Learn More

How A Strategic Marketing Coach
Can Maximize Your Marketing ROI

  • Drive More Sales Opportunities
  • Accelerate Your Sales Process
  • Generate a 20X Return on Investment
  • Build Market Awareness and Leadership

Are You Getting Full Value
from Your Marketing Investment …

Take a 5-Minute Self Assessment and Find Out.

 

 

How Does Your Marketing Stack Up?

These 5 Building Blocks Are Critical Success Factors
Built From the Bottom Up

  1. MESSAGING
    Your messaging is the foundation for everything you do in marketing and determines whether your initiatives will succeed or fail.
  2. WEBSITE
    Your website is the cornerstone for every campaign. It must articulate your messaging and perform as an engine for demand generation.
  3. CONTENT
    A good content strategy facilitates and accelerates the buyer’s journey from awareness and consideration stages to the purchase decision.
  4. DEMAND-GEN
    Effective demand-gen campaigns are fueled by compelling targeted content and executed as a data-driven process to feed the funnel.
  5. ANALYTICS
    Analytics and KPIs are essential for managing continuous improvement and maximizing the return on your marketing investment.

 

You Have the Vision…

Let’s Build a Roadmap to Get You There

Implement the 5-Part Program of Simply Strategic Marketing:

1. Messaging:  Attract and Resonate with Target Buyers

2. Website:  Engage and Motivate Buyers to Take Action

3. Content:  Accelerate the Buyer’s Decision-Making Process

4. Demand-Gen:  Generate More Actionable Sales Opportunities

5. Analytics:  Maximize Your Return on the Marketing Investment

 

 

In the end, we got a plan that is easy to follow and really well thought out. We have the confidence now that we can follow this plan and it will take us to the next level. 

 

Jennifer Sparks
Co-founder of Assessment Generator

More Testimonials

Take the 5 Minute Self-Assessment

It only takes a few minutes to identify your marketing gaps and the steps you can take to fix them. This interactive self-assessment will take you through a 15-point checklist covering 5 critical marketing success factors.

  • Are you following best practices?
  • Where do you have gaps?
  • What is your marketing ROI?
  • See how you score . . .

Then get a free follow-up session to interpret the results. Take the Assessment